Website Redesign Objectives

The previous website of HMPC was rebuilt quickly after a complete meltdown. The main focus then was to get the website up and running based on the original design as soon as possible. The aesthetic and branding weren't the priority at the time.

When I was assigned to the task of redesigning the website, the director wanted the website to be more functional and logical in terms of navigation. To draw more attention with simple, clean, and adaptive visual layouts. To be more dynamic and engaging.

The original website was lacking design consistency and looks crowded which makes it difficult for users to maintain focus and find what's useful.

Information Architecture

The original website navigation structure is pretty good in terms of navigation logic. The issue is for a certain page, there are too much information and noise that make the structure seems complicated and confusing. So the main goal here is to have a tidier and simpler page layout for each navigation branch to make information more manageable.

*Update

Due to the COVID-19 worldwide pandemic, all onsite activities at the HMPC have been pulsed. To continue serving the community and supporting artists in the bay area and around the world, all exhibits are being presented digitally on the HMPC website's Virtual Gallery. And all opening receptions are also held online via Zoom.
To make the Virtual Gallery series more visible on the website, the access point of the galleries is pulled to the surface level. An additional registration process is added to each exhibit page.